Marketing Content Associate

POSITION OVERVIEW

At Oxbow Farm & Conservation Center, our work spans four unique but connected programs and 240 acres of farm and forest habitat. With so much great work happening across such a large property, the marketing team is looking to add a content creator to capture it all for social media, web, and marketing. 

The Marketing Content Associate will support Oxbow’s Marketing and Business Development teams through core content and marketing functions for organization-wide initiatives and public events, along with individual content needs for the Education, Farm, Native Plant Nursery, Conservation, and Member programs. Working with a graphic designer and at the direction of the Marketing Manager, the Marketing Content Associate will bring Oxbow’s work to life in words, photographs, and videos.

The ideal Marketing Content Associate will be a strong writer, editor, and storyteller, bringing a background in communications or journalism, who also shoots amazing photos and video. They will be passionate and knowledgeable about Oxbow’s field of work and able to distill complex concepts with multiple stakeholders into easy-to-understand and engaging content. This position will own all aspects of content creation from concept through production and posting to WordPress, YouTube, Facebook, Instagram, and so on, as well as managing Oxbow’s social media channels.

This is a great opportunity for a well-rounded communications professional or content creator to lean into the creative process – telling stories across multiple mediums, working with interesting partners, and generating compelling and meaningful content around work that matters. 

*Candidates that fit some but not all qualifications are encouraged to apply.*

JOB RESPONSIBILITIES

In collaboration with the Marketing Manager, the Marketing Content Associate is responsible for the following key functions:

Content Creation – 60%

Create content to fulfill an annual content calendar created with the Marketing and Business Development teams to market events, programs, partnerships, etc., including: 

Copywriting 

  • Develop content and write copy for social media, advertising, emails, oxbow.org, event and program marketing, advertising campaigns, etc., working with a proofreader to ensure all final products are in accordance with AP and Oxbow style  
  • Work with program staff to solicit and develop content and expertise for social media, email, and web; responsible for providing correct, timely, and useful information to the public on topics related to Oxbow’s work  
  • Work with various Oxbow stakeholders to identify and tell brand- and program-specific stories 
  • Write and create content for social media on a daily basis, email and web content on a weekly basis

Photography and videography 

  • Take photographs and video of Oxbow programs and events for social media posts, marketing campaigns, learning resources housed on oxbow.org, Oxbow’s YouTube channel, email newsletters, etc.
  • Attend events, programs, tours, weekend open hours, etc. to capture photo and video content 
  • Storyboard, plan, manage budgets for, and execute planned photo and video shoots 
  • Work with a graphic designer to edit and produce video content 
  • Find, brief, manage, and provide shot lists for outside photographers/videographers to shoot large events and specialized content (e.g. Family Dinner, Oxtober, drone footage)
  • Manage and edit digital assets used in various marketing channels

Social Media Management – 25%

  • Manage social posting, comments, and messages on a daily basis 
  • Ensure all social media properties and communications are on-brand and up to date 
  • Coordinate with program staff to ensure Oxbow expertise is represented in conversations with the public via social channels 
  • Work with partners to create, share, and integrate content related to partnerships 
  • Monitor analytics and prepares reports on social media, web, and other content engagement
  • Pitch ideas and implement optimizations based on social media response and data

Project Management, Strategy, and Coordination – 15%

  • Manage schedules and timelines to ensure annual content calendar creative is fulfilled 
  • Create and maintain content production timelines for multiple program areas
  • Stay up-to-date on marketing trends and make recommendations for new content partners, tools, and techniques
  • Help support day-to-day marketing and communications functions regular email marketing efforts, website updates; Generates reports and materials on an as needed basis
  • Assist with occasional weekend/after-hours special events and fundraising initiatives as needed

General

Ensure that all communications and marketing objectives, strategies, and messages are aligned with and supportive of Oxbow’s mission, brand, and strategic plan

Work cross-functionally with program teams to ensure efficient and effective communication and operations

Perform other duties as needed and assigned by the Marketing Manager

QUALIFICATIONS

  • Bachelor’s Degree or equivalent professional experience in the fields of communications, marketing, journalism, photography, videography, design, or similar
  • Minimum of 3 years’ experience in a similar role, preferably for a nonprofit or mission-based organization
  • Minimum of 3 years running or creating content for a social media account, preferably for a nonprofit, farm, nursery, or similar  
  • A passion for/prior experience in native plants, sustainable agriculture, ecology, conservation, habitat restoration, environmental education, the food system, or related field
  • Excellent copywriting, editing, and proofing skills. Experience in journalism or copywriting a plus 
  • Experience shooting nature, wildlife, people, or food photography or for marketing or advertising a plus 
  • Established content portfolio including photography and/or videography, demonstrated work with short-form video for social media a plus 
  • Proficiency in the Adobe Creative Suite, WordPress, and MailChimp, Flodesk, or similar  
  • Fluency in Adobe After Effects, Premiere, iMovie, or similar, Facebook, and Instagram
  • Ability to distill complex ideas into accessible written and visual products
  • Enjoys being around and conversing with people, comfortable in large groups, and with writing about and photographing people of diverse backgrounds and age groups, including small children 
  • An eye for design and visual storytelling
  • Comfortable using Microsoft Teams, Office: Excel, Word, PowerPoint, Outlook
  • Able to work both collaboratively and independently
  • Comfortable receiving constructive feedback
  • Ability to manage multiple simultaneous deadlines
  • Detail-oriented, with experience using organizational tools to stay on-task
  • Ability to walk/hike several miles per day over rough terrain and/or dense brush
  • Ability to work in an open office environment

This role is based in Carnation, WA. Frequent travel to the farm as well as to area partner sites will be necessary, including on weekends and some holidays. 

EQUAL OPPORTUNITY COMMITMENT

Oxbow is committed to cultivating a culture of diversity and inclusion. We value the individual differences, life experiences, and knowledge that our staff bring to their work and their communities. Valuing diversity is a significant part of our culture, our values, and the success of Oxbow’s mission.  

Oxbow provides equal employment opportunities to all staff members and applicants for employment and prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Oxbow is committed to fostering a racially diverse team. People of color are encouraged to apply. 

COMPENSATION

This is a regular, full-time position, paying a starting salary of $50,000-$55,000 DOE with 100% employer paid healthcare, annual dental stipend, generous holiday, vacation, and sick leave.

TO APPLY

Please read carefully, incomplete applications will not be considered.

Email a resume, letter of interest, and 3 references, as well as a link to your portfolio and/or attach 3-4 relevant work samples to: thedirt@oxbow.org

Please write Marketing Content Associate in the email subject line and include where you found this position in the message body.